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TOOLS guide
The Stack
The tools that measure everything, and what each is for.
GA4, Tag Manager, Search Console, Bing, Semrush, Screaming Frog, and the new AI-visibility tools, wired together. A which-tool-for-which-job map, honest cost tiers, and a build-your-stack playbook. Most of it is free.
$15
launch price
PDF · 13 pages
Edition 2026.07
Free to read while in preview. Checkout coming soon.
Who it is for
- Anyone drowning in tool names who just wants the map
- VAs setting up measurement for a client from scratch
- Developers wiring analytics without a marketer on hand
What is inside
- Which tool for which job, matched to the layer it serves
- The backbone: Tag Manager plus GA4, with a worked signup-tracking example
- Ground truth from Search Console and Bing
- AI-visibility tools: the new category, and how to judge one
- What it costs: free, freemium, and paid, in the order to spend
- A build-your-stack playbook, from zero to one dashboard
What you walk away with
- Instrument a site end to end for free before paying a cent
- Know exactly which tool answers which question
- Build one dashboard you actually check instead of six tabs
Get the whole system
This is one part of The Foundations, the complete edition that bundles all five guides into one 87-page book for $39. If you want more than one topic, it is the better buy.
See the complete edition$15
launch price
PDF · 13 pages
Edition 2026.07
Free to read while in preview. Checkout coming soon.