All five guides in one book: SEO, AEO, GEO, The Stack, and The Client Kit, 87 pages of one connected system, cited throughout and heavily illustrated. The whole method, start to finish.
$3987ppView
The Foundations
Guides worth keeping
The handbook is how I build. The skills package that into something an agent can run. These are the foundational material underneath both, SEO, AEO, GEO, and whatever else earns a place here, as PDFs you can read or hand to an AI directly.
6 guides
How search actually works in 2026: crawl, render, index, rank, the technical layer a developer controls, and what the AI-reshaped results page changed. Guide 01 of the trilogy.
$1921ppView
Answer Engine Optimization: being the passage that snippets, People Also Ask, AI Overviews, and voice assistants extract and attribute. Guide 02 of the trilogy.
$1917ppView
Generative Engine Optimization: getting retrieved, cited, and recommended inside AI answers, with the evidence base and what nobody knows yet. Guide 03 of the trilogy.
$1918ppView
The tooling companion to the trilogy: GA4, Tag Manager, Search Console, Bing, Semrush, Screaming Frog, and AI-visibility tools, with a which-tool-for-which-job map, cost tiers, and a build-your-stack playbook.
$1513ppView
The field guide for working on a client's site: how to get access the safe way without ever holding a password, what to ask for on day one, which CMS you are looking at, and how to edit a live site without breaking it.
$2420ppView