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The Foundations

The whole 2026 search playbook, in one book.

SEO, AEO, GEO, the tooling under all three, and the field guide for working on client sites, as one connected method. Cited throughout, heavily illustrated, and written to be read by a beginner or handed to an AI whole.

$39

launch price

PDF · 87 pages
Edition 2026.07

Read the PDF

Free to read while in preview. Checkout coming soon.

Who it is for

  • Developers and freelancers who want the entire picture, not five browser tabs
  • VAs and agencies who need one reference to run and to hand a client
  • Anyone tired of guides that explain the what but never the how

What is inside

  • All five guides: SEO, AEO, GEO, The Stack, and The Client Kit
  • 87 pages, five full parts, cited to primary sources throughout
  • A plain-language explainer opening every section, then the depth
  • Inline infographics, lettered breakdowns, and decision maps, not walls of text
  • Tiered action plans from Starter to Advanced, each with a Done-when check
  • Copy-paste checklists and client-access request templates

What you walk away with

  • Understand how search, AI answers, and recommendations actually work in 2026
  • Run a repeatable content and measurement system, not one-off tactics
  • Onboard a client and work on their site safely from day one
  • Always know the next concrete step, at your level, on every topic

Prefer one topic

You can also grab any single part on its own, SEO, AEO, GEO, The Stack, or The Client Kit. Browse the five guides.

$39

launch price

PDF · 87 pages
Edition 2026.07

Read the PDF

Free to read while in preview. Checkout coming soon.